It is no secret that marketing plays a huge role in presenting your business to the public. Today, more consumers are shifting their attention online, and video is quickly becoming one of the best formats to garner attention and expand your reach. If you want your marketing efforts to succeed, it is time to consider implementing video into your marketing strategy.
Here are ten reasons why your business should do it right now.
1. It increases brand awareness
The consumption of video content has skyrocketed over the last few years and is expected to continue. As a business owner, it is your responsibility to harness this trend for your benefit.
By creating videos that focus on value, you help your customers paint a better picture of who you are and what they can expect when they do business with you.
2. It is a great way to generate leads
Any business should be thinking about lead generation and conversion rates at all times, and video marketing should be considered at the top of the list alongside other social media posts and emails.
For example, you can use video marketing as a first step for getting someone’s attention and then moving into a more traditional form of marketing that will convert those leads into buyers.
3. It allows you to prove your expertise
Keep your target audience engaged and entertained with educational, informative videos that show how well you know your industry and what you can do to help them. Your customers will then be more likely to do business with you as they know that you are someone who won’t take them through the wringer just for profits.
4. It makes your business memorable
Just as a great first impression can make a lasting impact, a great video ad can make your business stick in the minds of people for a very long time. If that impression is a strong one, you will be able to reap the benefits from it for months and even years.
Companies that create videos also tend to have higher purchase intent, which means you will find yourself doing business with new clients who have already thought about how much they want to do business with you.
5. It fits perfectly with social media platforms
Social media users are always looking for something new and entertaining when they visit your pages or see your posts in their feeds. And video is a perfect way to fill that need and get your business in front of more eyeballs. Plus, you could add your content to any existing social media platforms such as YouTube, Facebook, Twitter, or Instagram.
In many cases, you could even create a completely new channel just for video content.
6. It increases your Google rankings
The more new videos you create and the more new customers you attract with your video content, the more traffic you receive from the search engines.
Some of those visitors could be potential buyers, as well as potential clients who may not buy from you now but who will know who you are and how good of a company they might want to do business with in the future.
7. It is quick to make and easy to share
Video production doesn’t have to be a complicated, tedious process. If you have a smartphone, you already have a camera ready for recording videos on the go or making simple demos from your computer or office. Once you have finished creating the videos, you can quickly upload them to YouTube and get them trending!
Plus, in many cases, video marketing doesn’t need to break the bank. The cost is usually low, and the return on investment is higher than you would expect!
8. It builds trust between your company and its clients
Any form of communication that helps share a personal story about a business helps build trust between a brand and its customers, which is absolutely critical in today’s always-on world of social media and online reviews.
Video marketing allows you to get in front of people in ways that traditional types of advertising simply cannot touch on. The key here is capturing the right message at the right time, so your customers stay loyal and become fans for life.
9. It gives your customers an inside look
Video marketing is so much more than just a way to promote products and services. You can use videos to show your personality and attract new buyers with unique content. You can demonstrate your commitment toward your customers, as well as show off your employees and company culture.
Differentiation is key in today’s marketplace, which means that you need to find your ‘on-brand voice and own it fully before others do. Be different!
10. It is fun
In a world saturated with traditional forms of advertising, many marketers are looking for ways to break out of the mold and start creating content that actually gets people’s attention and makes them want to share it with their friends. Video marketing fits the bill perfectly!
If you create eye-catching, exciting, relatable, and entertaining content, your customers will follow you for other reasons besides your products or services.
The Bottom Line
As you can see, video marketing is an essential piece of most businesses’ marketing efforts. It could be the secret key to making your business more successful and leading you to new heights. If you are open-minded and looking for a fresh approach to business, video marketing could be the path to take!